Statistics show companies that blog get 55% more web traffic & 70% more leads than those that don’t (from Hubspot), so if you haven’t started yet, it’s time to brainstorm some 2014 blog topic ideas.
Tools for Brainstorming 2014 Blog Topic Ideas
One way to generate 2014 blog topic ideas is to use event calendars, such as Chase’s Calendar of Events. Chase’s calendar is printed annually and lists over 10,000 celebrations, holidays, festivals, and other events that can be used as blog brainstorming material. While Chase’s is not a free publication, there are free resources on the Internet that use similar information, such as Calendars for Educators at The Teacher’s Corner.
The United Nations declares international themes for each year. For instance, 2014 has been declared by the United Nations as the International Year of Family Farming. Farming touches everyone in one way or another. Think about your industry and your market and make a list of ways farming affects them. For some industries, such as the food industry, this exercise will be obvious. For others, you may have to do a little digging to find a connection.
Blog topics for the month of January 2014 could include (obviously) the New Year, New Year’s Resolutions, Review of 2013, etc. Some events for January 2014 are Trivia Day (4th); National Rubber Ducky Day (13th); National Nothing Day (16th); and Martin Luther King Jr. Day (20th). January is also National Staying Healthy Month and National Thank-You Month.
Using Categories to Plan Your 2014 Blog Topic Ideas
For several years I was a blog coach and blogged daily at OnBloggingWell.com. One of the content planning tools I used was to have a different blog category for each day of the week. I used Marketing Monday, Techie Tip Tuesday, etc., throughout the week, and used each day’s topic for blog post planning.
Tools to Organize Your 2014 Blog Topic Ideas
Once you’ve come up with a list of blog topic ideas for 2014, an easy way to organize those ideas is to use the WordPress Editorial Calendar plugin. This is a free tool, and it’s very helpful to keep up with what you’re planning to post in the coming year. Watch the video below to learn more about this free tool:
Varying Your Post Types
When planning your 2014 blog topic ideas, don’t forget to vary your post types. There is, of course, the standard text post, such as this one, which can include an image or even a video as I have done. But other post types include Image Posts, Audio Posts (or podcasts, if you syndicate your audio posts), Gallery Posts, Quote Posts, Link Posts, and Video Posts.
You can add text to other post types, but varying your post types can help as you plan your 2014 blog topic ideas. On days you know you’ll be busy, an intriguing image or relevant quote can be published faster than taking the time to write a post.
Going Beyond the Blog
As you plan your 2014 blog posts, include social media in your content marketing game plan. While you’re jotting down your 2014 blog topic ideas, come up with some short, quippy quotes to use as tweets. Look for relevant images that can be used for Facebook and Pinterest. Rework your blog posts to create content for Google+.
Blog Post Planning Doesn’t Need to Be Painful
Whatever you choose to do, don’t stress about content planning tools and blog post planning! Blogging shouldn’t be a pain. Yes, it takes time and planning, but think of the time spent blogging as an investment in your business. Remember those statistics – 55% MORE web traffic and 70% MORE leads – that is a HUGE payoff for the time spent planning your 2014 blog topic ideas!