Email Marketing is the tried-and-true method for nurturing leads
- One of the most important functions of a website is lead capturing
- An effective lead-capture system should offer a FREE valuable resource to your audience to offer in exchange for a site visitor’s email address
- That resource can be a video, an e-course, or an eBook – anything that can be delivered via instant download
- Once the instant download has been delivered, the next step is to follow up with a series of 5-7 “Know-Like-Trust” (KLT) emails delivered via an auto-responder
- After you’ve scheduled the initial KLT series, you can continue to contact your list by providing them with information about your industry that will help them
- Intersperse offers for your products and services among the informational messages but don’t just bombard your list with offer after offer with nothing else or they will tire of the constant flow of pitches
- Offers and information sent to your list should be content not available to regular readers – make it exclusive list-only content
Basic Email Marketing Package Details:
Includes creation and setup of lead capture form widget and opt-in/download/thank-you pages, auto-responder setup, plus 3 “Know-Like-Trust” emails and 5 follow-up emails a the topic of the client’s choice (topic research and email composition is included). Note: Client must provide free downloadable offer to use in exchange for customer’s email address (such as an ebook or video). No contract is required for lists up to 100 members. For lists over 100 members, a monthly fee of $10 per 500 members is required.
Enhanced Email Marketing Package Details:
Includes all items from the Basic Email Marketing Package plus a 10-page eBook to be used for the give-away item and an optimized landing page. (Topic research and composition of the eBook is included.) No contract is required for lists up to 100 members. For lists over 100 members, a monthly fee of $10 per 500 members is required.
Ongoing Email Marketing Package Details:
After your lead capture system is set up and running, the next step is to continue to nurture those leads by providing useful information relevant to your market. This package includes research, composition, and delivery of a monthly newsletter to your list PLUS a lead capture page (even if you didn’t purchase the Premium package initially). Note: This package requires a one-year contract. Pricing is good for lists up to 100 members. For lists over 100 members, an additional monthly fee of $10 per 500 members is required.
Premium Ongoing Email Marketing Package Details:
Includes everything in the ongoing marketing package plus 3 additional emails per month to nurture and pitch to your leads. This package requires a one-year contract. Pricing is good for lists up to 100 members. For lists over 100 members, an additional monthly fee of $10 per 500 members is required.
Use the contact form below and let us know what you need.
Use the form below to request us to contact you concerning email marketing. Put “Email Marketing” in the subject line and include your email address, phone number, and the best time to call. We publish our pricing – view our Email Marketing Packages for pricing details.